ILONA PELLI: naturally born from materials

Ilona Pelli Drama (tunique) spring-summer 2011

I arrived in Helsinki from Brussels/Paris more than ten years ago, the mind full of Belgian/Parisian fashion. At the time, there were very few boutiques in the Finnish capital where I could find wow factor clothes or accessories but for one exception: Ilona Pelli’s. The pureness of her cuts and colours, her branded asymmetrical treatment … Continue reading

Pauliina Aarikka: setting the roots of innovative design in own history

When I entered Aarikka’s luminous wooden showroom for her interview, Pauliina was wearing a very elegant yet casual Sonia Rykiel black velvet ensemble combining a classical cut with an innovative touch mixing humour and colour. It struck me that she was naturally embodying her company’s values: simple, classical but equally playful and innovative. Aariikka was founded by your mother, Kaija Aarikka. … Continue reading

  • Ruxandra

  • A few weeks ago we met with…